英语六级快速阅读练习：文森特·梵高与互联网营销
Nothing and Everything!
Tucked discreetly away on my modest marketing website is a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back.A few or the people who have stumbled upon it have sent me puzzling emails-van Gogh and Internet Marketing? What's the connection?
It all boils down to stubborn old learning habits tbat never die!
Let me explain-I am trained as an artist-one of the best ways to learn how to draw or paint is to copy the Masters. Spend a few hours copying a van Gogh, a Monet or a Durer and you will learn more in those few hours than months spent in the classroom pouring over color theories, composition charts, and paint mixtures.
Learn By Seeing Through the Eyes of the Masters!
They have been there, done that, and they have solved all the major problems for you. It works perfectly and aftists have been learning this way for centuries.
When I first started internet marketing I applied the same method. (Did I mention I was Stubborn!) A few hours studying the Masters-their techniques, their marketing tools, their mindsets-saved me and they will save you from months (if not years) of trial and error.
study the masters first-hand and you will gain a more complete and broader understanding of the different marketing techniques, methods, and systems that these marketers apply. Spending a few years studying the top marketers may pay big dividends down the road when you apply all this knowledge to lesser known marketing niches.
Many may be skeptical ahout this suggestion, spend two or three years studying top marketers. you've got to be joking! Not really, it's where that old artist training comes in-artists spend a lifetime studying the masters. And never regret a minute of it!
But Just How Do You Find These Marketing Masters?
Finding the Masters was the hardest part! With so many proclaimed and self-proclaimed "gurus" on the web; finding the genuine article among all the "bovine deposits" was extremely difficult.
However. it wasn't long before one name kept popping up, again and again.
Mark Joyner!
Like him or hate him-no one can dispute that he is "the" master of internet marketing. Many of today's marketing techniques such as ad tracking. preselling, email marketing, guerrilla tactics, etc. were invented or perfected by Joyner.
Joyner is one of the absolute most successful Internet marketers today. He was active on the net long before most of today's other Internet marketers even knew about it. And there is no doubt that he really knows how to market and sell on the Internet.
One of his greatest successes was his site SearchHound. which he built from scratch, ran on a zero marketing budget, and then sold for $4,000,000($3,000,000 in cash and $1,000,000 in strike warrants) partly due to the high traffic it received.
His free ebook "Search Engine Secrets",which he wrote several years ago,has been downloaded more than a million times (the last number I heard), and his quality products has been used for a profit by many grateful marketers all around the world.
In or out of Internet marketing, Joyner is still a major force that's worth some serious study. A few hours studying him and his methods will save you from months of trial and error.
John Reese!
Another name that keeps popping up-John Reese. This is another marketing expert that delivers the "goods"-and the key lies in one word "traffic". Traffic is the lifeblood. heartbeat, and main factor that will make or break any Internet website. It's the basic reason for the success of any website.
Reese has figured out how to deliver traffic to any site on the web. But before you jump and buy some of his Traffic Secrets products-think twice. Is there a better way to get the information!
Please don't get me wrong, if you have the money and are short press for time-by all means,go buy his products!
However, if you're on a budget and have some time on your hands-why not go first-hand and study his sites. newsletters, blog, etc. Pick them apart piece by piece and you will discover his real "secrets". But more importantly you will have a better understanding of them.
Study the structure and layout of his sites, and see what techniques he uses and simply apply them to your own websites and marketing methods.
Google to the Rescue!
If you're really new to internet marketing, you may be wondering, how do I find these masters, their sites, or their products even? Just use Google and you will find the links you need to get you started.
Perhaps, a simple illustration of my own marketing study system would be helpful. Artists love techniques and it's the technique or method of learning that's important here. Once you have figured out a way to study the marketing masters-all the other pieces will fall into place.
Here's a simple system I use, as mentioned above, traffic is the key to any website's success. Therefore, it would he beneficial for me or anyone to seek out a top SEO (Search Engine Optimization) expert and study him or her.
I used Google to find out who has the top listing/ranking for SEO products and Internet Marketing products in general. One site and one name kept popping up in the number l position over and over again. Mike's Marketing Tools run by SEO expert Michael Wong.
I went in and started studying his site's layout. its linking structure, etc.-this guy knows what he's doing and he has the rankings to prove it.
Then I just copied his linking structure and applied it to my own sites. Please note, I am not talking about "copying per datum" of any source code or material-that's against the law. But rather the overall design, layout, structure and then taking that information and applying it to my own sites.
Three or four days spent studying this master's sites have given me a wealth of information that I have applied to my own sites and it's information that I will be able to use for years to come.
This is just one example of how you can use this old artist training technique to help you learn more about Internet marketing. There are many more masters out there, seek them out and study them. Your marketing results will thank you!
And by the way, the van Gogh is still neatly tucked away on my site. It's a matter of learning. He's my constant reminder-if you want to succeed online-copy the Masters.
测试题
1.What is the passage about?
A) Van Gogh and the emergence of Internet Marketing.
B) Studying the masters to obtain marketing secrets.
C) The prosperity of art due to Internet marketing.
D) Introduction of some famous figures in marketing.
2.According to the author. what is the best way to Ieani drawing?
A) Spending months learning drawing theories.
B) Working as a master's assistant.
C) Copying the masters works.
D) Learning composition charts.
3.When the author first started Internet marketing,he__________________.
A) learnt drawing techniqucs from famous artists
B) gained marketing techniques through trial and error
C) studied the techniques that marketers summarized
D) studied marketing masters
4.According to the author, to find out marketing masters, it__________________.
A) was quite easy B) needed patience
C) took a long time D) was very difficult
5.Mark Joyner's website SearchHound which could be sold at a high price was partly attributed to_________________.
A) his tracking marketing technique
B) the high traffic it received
C) his active involvement in Internet markets
D) his popular ebook "Search Engine Secrets"
6.What is the key factor that determines the success of any Internet website?
A) The operator's mindsets. B) Marketing tools.
C) Traffic. D) The quality of goods.
7.A better idea than simply buying Reese's Traffic Secrets products is to_____________.
A) attend his lessons regularly
B) download his best-selling books
C) study his sites to find out the secrets
D) make a study of his life and ideas
8.The best SEO products run by Michael Wong is_____________________________.
9.The author doesn't intend to copy per datum of Michael Wong's website because_______________.
10.The van Gogh's portrait was tucked away on the author's website to serve as________________.
答案详解
1.[B][定位]全文。
解析：要想了解文章的主旨得先通观全文，从文章小标题“透过大师们的眼睛观察并学习”、“如何找到这些营销大师”及文章标题，可得出文章是将模仿大师作品的道理推到网络营销(lnternet marketing)上面来的，因此，本题应选B。
2.[C][定位]根据题干中的the best way,learn drawing查找到第4段首句
解析：原文该句中的第二个破折号后的内容表明本题应选C。其他选项在原文找不到依据。
3.[D][定位]根据题干中的First，started, Internet marketing查找到第1个小标题Learn By Seeing Through the Eyes of the Masters!下第2段。
解析：原文该部分首句提到当作者第一次开始了互联网营销的时候，就运用了这种方法。本句中的the same method指的是下一句及通篇都提到的study the masters，因此，本题应选D。
4.[D][定位]根据题干中的find out，marketing masters查找到第2个小标题But Just How Do You Find These Marketing Masters?下首段首句。
解析：原文该句中的the hardest part表明寻找营销大师最棘手，选项D是对此的近义改写，为本题答案。
5.[B][定位]根据题干中的SearchHound，sold，high price，partly查找到第3个小标题Mark Joyner!下第3段。
解析：题干是对原文该部分...SearchHound... sold for $4,000,000... partly due to的近义改写，因此句末due to后的内容即为本题答案。
6.[C][定位根据题干中的key factor, determines，the success of any Internet website等词查找到第4个小标题John Reese!下首段第3、4句。
解析：题目要求查找决定网站成功的主要因索，而原文该部分第3句Traffic is...and main factor的句子结构表明该句主语traffic(业务量)就是题目要求查找的因素，C符合题目要求，为本题答案。
7.[C][定位]根据题干中的better idea，Traffic Secrets products查找到第4个小标题John Reese!下第2-4段。
解析：原文该部分第2段提到，在购买“业务量秘诀”产品的时候要三思，接着说如果有钱没有时间，可以直接购买他的产品;如果没钱有时间，作者建议自行研究以发现真正“秘诀”并有更好的理解，选项C是对原文内容的同义转换，为本题答案。
8.[Mike's Marketing Tools]
[定位]根据题干中的SEO products查找到最后一个小标题Google to the Rescue!部分的第4段。
解析：空白处应为名词(词组)。定位原文后，可通过run by找到答案为Mike's Marketing Tools。
9.[it's against the law]
[定位]根据题干中的copy per datum等词查找到最后一个小标题Google to the Rescue!部分的第6段。
解析：空白处应为主谓句，与because构成原因状语从句。原文该句中的主语与题目的主句的内容相同，破折号引出的是对主句的解释，解释为什么不能“copying per datum”，由此可见，破折号引出的内容就是本题答案。
10.[his constant reminder]
[定位]根据题干中的van Gogh's查找到末段。
解析：空白处应为名词(词组)。本题考查作者在网站收藏梵高画像的用意，而最后一段末句说明了作者的用意，在回答本题时要将原文的my constant reminder换成第三人称的his constant reminder。
参考译文
到底文森特·梵高与互联网营销有什么关系呢?
没有关系，但又密不可分!
我的小小营销网站上谨慎地贴着几年前我为一位慈善资金筹集者炮制的一幅文森特·梵高(Vincent van Gogh)的画像。几个偶尔撞见这幅画的网友发邮件对我表示不解——梵高与互联网营销?它们之间有什么联系呢?
这得归咎于那些永不衰败的古老而倔强的学习习惯。
[2]让我来做个解释(我是一名受过训练的艺术家)，学习绘画或作油画的最佳方法之一就是临摹大师的作品。花几个小时临摹梵高、莫奈或丢勒的一幅作品，那么你在这几个小时内学到的东西，远远比花几个月在教室里依照颜色理论、构成图和颜料组合涂涂画画所学到的东西要多得多。
透过大师们的眼睛观察并学习!
他们早在那里，完成了绘画，并且为你解决了所有的重大问题。这种方法完全有效，并且几十世纪以来艺术家们一直都在学习这种方式。
[3]当我第一次开始了互联网营销的时候，我就运用了这种方法。(我提到过我很倔强!)花几个小时学习大师们(他们的技巧、他们的营销工具、他们的思维模式)，这能为我也会为你节省几个月(就算不是几年)时间的“尝试——犯错，再犯错——再尝试”。
直接学习大师，你将对不同的营销技巧、方法，以及他们这些市场营销商所运用的系统有了更加完整和更加广泛的理解。花上几年的时间学习顶级市场营销商，当作将所学到的这些知识运用到较少为人知晓的营销环境的时候，这几年的学习会一直为你支付红利。
有人会对这个提议表示怀疑：花上两三年的时间学习顶级市场营销商，你是在开玩笑吧!这并不是玩笑，这正是前文提到的古老的艺术家培养之道——艺术家们花费一辈子的时间学习大师。他们从未为这一生中的任何一分钟感到过遗憾!
那么你如何找到这些营销大师呢?
[4]寻找营销大师是整个过程中最棘手的一部分。网络上有那么多被公认的和自封的“宗师们”，要在所有那些“堆积如山”的材料中找到一篇真正适合自己的文章是极其困难的。
然而，不用很长时间一个名字会不停地出现，一次又一次。
马克·乔伊纳!
不管是喜欢他还是憎恨他，没有谁能否认他就是“那位”互联网营销大师。当今的许多营销技巧，譬如广告跟踪、预售、电子邮件营销、游击战术等等都是由乔伊纳发明或完善的。
乔伊纳绝对是当今最成功的互联网市场营铺商之一。早在如今大多数市场营销商认识和了解网络之前，他就在网络上活跃开了。毫无疑问，他的确知道如何在互联网上营销和销售。
他最大的成功当属他的网站SearchHound。他从无到有建立了这个网站。以零营销预算为起点进行经营，[5]后来，在一定程度上因为该网站的高交易率，他将它以4百万美元(3百万现金和1百万美元的保证金)的高价卖出了。
他几年前写的免费电子书《搜索引擎秘诀》被下载一百万次以上(这是我听到过的最高数字了)，并且他的优质产品被世界各地众多市场营销商们所赢利使用，他们对此心怀感激之情。
在互联网营销领域内外，乔伊纳仍然是一个值得人们认真研究的重要级人物。花几个小时研究他以及他的方法会让你少花几个月时间去尝试和犯错。
约翰·里斯!
另一个不停地出现在眼前的名字——约翰·里斯。这是又一位送“货”的营销专家，而其关键就在于一个词“业务量”。[6]业务量是网络生命之血液和心跳，是使互联网网站要么成功要么毁灭的主要因素，是网站成功的根本。
里斯告诉你如何通过网络在任何网站增加业务量。但是在你急着要购买他的“业务量秘诀”产品的时候可要三思：还有比这更好的获取信息的途径吗?
请不要误会我。如果你有钱，而且时间紧迫，那么一定要去购买他的产品!
但是，如果你在做预算，而且手头有的是时间, [7]为什么不亲自研究他的网站、时事通讯和博客等等。把它们分成一块一块地进行研究，你会发现他的真正“秘诀”，但更加重要的是你将对它们有一个更好的理解。
研究他的网站的结构和布局，看看他使用了哪些技巧。并将它们适用于你自己的网站和营销方法。
用Google来拯救!
如果你对互联网营销真的不熟悉，你会问：我如何找到这些大师、他们的网站，或者甚至他们的产品呢?你只要使用Google搜索引擎，就会找到你着手研究所需要的链接。
或许，我简单地将我自己的销售研究系统做一个说明会对你有所帮助。艺术家们热衷于技巧，在这里重要的正是技巧或学习方法。一旦你找到了研究营销大师的途径，那么所有其他的事情也就水到渠成了。
正如上面所提到的，我使用的一个简单的系统就是：业务量是网站成功的关键。因此，对我或其他任何人来说，寻找一个顶级优化搜索引擎专家并且研究他或她是很有好处的。
[8]我利用Google找出谁拥有优化搜索引擎产品和找出联网营销产品的总体排名。有一个网站、一个名字不停地一次又一次出现在第一名的位置。那就是优化搜索引擎专家迈克尔·王所管理的迈克营销工具。
我进入他的网站，着手研究他的网站的布局、它的链接结构等等。发现此兄知道自己在做什么，并有排行榜来证明它。
紧接着，我复制了他的链接结构，将其运用于我的网站。[9]请注意，我不是说复制源编码或资料的“每个数据”(那是违法行为)，而是他的总设计、布局和结构，然后将其运用于我自己的网站。
花三四天的时间来学习这个大师的网站，让我获取了很多信息，我已经把这些信息用到自己的网站上去。这些信息我可以用好几年。
这仅仅是一个例子，告诉你如何使用这些旧式的艺术家训练的技巧来了解更多网络营销。大师级的人物很多，把他们找出来，然后向他们学习。你的市场营销结果会感谢你的这些努力的。
[lO]顺便提一句，梵高还在我的网站上倍受注目。这是一种学习。他不断地提醒我——如果你想在网络上成功——要学习大师们!